For OLED TV deals Black Friday shoppers should compare more than screen size: panel performance, gaming features, smart platform, and format support can change which model is the better buy. My best overall pick is the LG C5 OLED evo, which appears in several sizes and balances premium picture features with broad everyday appeal. The Samsung S90F is a strong alternative for gaming-focused buyers, while the LG G5 suits viewers who want a more premium set. The main tradeoffs are paying for larger screens or flagship performance versus choosing a simpler model that meets your needs. Read on for the full breakdown and a practical way to compare these 13 TVs when Black Friday offers arrive.
Get travel and outdoor gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Complete the kit
Key Takeaways
- The LG C5 is the most adaptable family in this roundup: 55-, 65-, and 77-inch listings give buyers several ways to match screen size and room layout.
- The LG G5 and Samsung S90F serve different upgrade goals: the G5 is the premium LG option, while the S90F is the Samsung alternative for buyers focused on gaming features.
- Screen size changes the value calculation: the 77-inch LG C5 and Samsung S84F or S90H make sense only when the room and viewing distance can support a larger display.
- Smaller OLEDs fill distinct needs: Samsung‘s 48-inch S90H and Sony‘s 48-inch A90K suit tighter spaces, while Roku‘s 55-inch model offers a different smart-TV approach.
- Model year and bundle details matter: the 2025 and 2026 listings, plus the LG C5 bundle, call for careful comparison of exact model numbers and included items rather than relying on series names alone.
| LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV |  | Best Overall for High-Refresh-Rate Gaming | Screen size: 65 inches | Display: OLED evo, 4K | Processor: α11 AI Processor Gen 3 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in |  | Best Value for a 65-Inch Gaming and Streaming Mix | Screen size: 65 inches | Display: OLED, 4K | Processor: NQ4 AI Gen3 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025) |  | Best Premium Wall-Mount Pick | Screen size: 65 inches | Resolution: 4K | Processor: Alpha 11 AI Processor Gen2 | VIEW ON AMAZON | See Our Full Breakdown |
| Roku 55-Inch Pro Series 4K OLED Smart TV |  | Best for Simple Streaming and Smaller Rooms | Screen size: 55 inches | Display technology: OLED, 4K | Refresh rate: 120Hz | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 48-Inch S90H OLED 4K Smart TV (2026) |  | Best Compact OLED for High-Refresh-Rate Gaming | Screen size: 48 inches | Display: OLED, 4K | Model year: 2026 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F) |  | Best 77-Inch Samsung Pick for 120Hz Viewing | Model year: 2025 | Screen size: 77 inches | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model) | | Best for High-Refresh-Rate PC Gaming | Model year: 2026 | Screen size: 77 inches | Display type: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| LG OLED65C5PUA 65-inch C5 OLED evo 4K UHD webOS TV 2025 Bundle with Protection and Accessories |  | Best Bundle for a Ready-to-Set-Up 65-Inch TV | Screen size: 65 inches | Resolution: 4K UHD | Display technology: OLED evo | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision |  | Best Compact OLED for Dolby Vision | Screen size: 55 inches | Display technology: OLED evo | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision |  | Best Big-Screen Pick for Dolby Vision Movies | Screen size: 77 inches | Display technology: OLED evo | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch OLED evo AI 4K C5 Series Smart TV | | Best for Bright-Room Gaming | Screen size: 55 inches | Display technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Roku Pro Series 65-Inch 4K OLED Smart TV (2026) |  | Best for Simple Streaming on a Large Screen | Screen size: 65 inches | Panel and resolution: OLED, 4K | Refresh rate: 120Hz | VIEW ON AMAZON | See Our Full Breakdown |
| Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV |  | Best Compact OLED for Movies and Gaming | Screen size: 48 inches | Display technology and resolution: OLED, 4K HDR | Processor: Cognitive Processor XR | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen size | Processor | Refresh rate | HDR |
|---|---|---|---|---|
| LG 65-Inch Class OLED evo AI 4 | 65 inches | α11 AI Processor Gen 3 | 165Hz | — |
| Samsung 65-Inch Class OLED S90 | 65 inches | NQ4 AI Gen3 | 144Hz | HDR+ |
| LG 65-Inch OLED evo G5 Series | 65 inches | Alpha 11 AI Processor Gen2 | 120Hz | Dolby Vision |
| Roku 55-Inch Pro Series 4K OLE | 55 inches | — | 120Hz | Dolby Vision |
| Samsung 48-Inch S90H OLED 4K S | 48 inches | NQ4 AI Gen3 | 165Hz | — |
| Samsung 77-Inch Class OLED S84 | 77 inches | NQ4 AI Gen2 | 120Hz | OLED HDR |
| Samsung 77-Inch Class S90H Ser | 77 inches | NQ4 AI Gen3 | 165Hz | HDR+ |
| LG OLED65C5PUA 65-inch C5 OLED | 65 inches | α9 AI Processor Gen7 | — | Dolby Vision and HDR Expression Enhancer |
| LG 55-Inch Class OLED evo AI S | 55 inches | Alpha 9 AI Processor Gen8 | — | — |
| LG 77-Inch Class OLED evo AI S | 77 inches | Alpha 9 AI Processor Gen8 | — | — |
| LG 55-Inch OLED evo AI 4K C5 S | 55 inches | Alpha 9 AI Processor Gen8 | Up to 144Hz | — |
| Roku Pro Series 65-Inch 4K OLE | 65 inches | — | 120Hz | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | 48 inches | Cognitive Processor XR | — | — |
More Details on Our Top Picks
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV
I rank the LG C6 first for Black Friday shoppers who want one 65-inch OLED to cover movies, streaming, and demanding gaming. Its 165Hz refresh rate, 0.1ms response time, and support for both G-Sync and FreeSync Premium give compatible gaming systems more flexibility than the LG G5, which lists a 120Hz refresh rate. Dolby Vision, Dolby Atmos, and Filmmaker Mode also make this a more rounded home-theater pick than a gaming-only screen. The tradeoff is that the listed features do not establish how its picture compares in real-world brightness or processing, and a 65-inch panel may be too large for a compact room. I would choose it over the smaller Samsung S90H when screen size and broad gaming support matter more than a 48-inch fit.
Pros:- 165Hz refresh rate and 0.1ms response time suit compatible high-frame-rate gaming.
- G-Sync and FreeSync Premium support accommodate different gaming hardware.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support movie-focused viewing.
- 65-inch OLED evo panel uses over 8.3 million self-lit pixels.
Cons:- Its larger 65-inch format is less suitable for tight rooms than the 48-inch Samsung S90H.
- The provided product information includes no hands-on performance details to clarify real-world picture results.
Best for: 65-inch TV shoppers who split their viewing between cinematic streaming and high-refresh-rate PC or console gaming.
Not ideal for: Buyers with a small room, or shoppers who need confirmed hands-on performance details before choosing a newer model.
- Screen size:65 inches
- Display:OLED evo, 4K
- Processor:α11 AI Processor Gen 3
- Refresh rate:165Hz
- Response time:0.1ms
- HDR formats:Dolby Vision, HDR10
- Gaming support:NVIDIA G-Sync, AMD FreeSync Premium
- Smart platform:webOS 2026
Our verdict“Choose the C6 if you want a large, feature-rich OLED that balances movie formats with a 165Hz gaming setup.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F is a strong Black Friday shortlist pick for buyers who want a 65-inch OLED with fast motion and built-in voice control, without needing the newest model year. Its 144Hz refresh rate is below the LG C6’s 165Hz, but still suits compatible high-frame-rate gaming and sports. The NQ4 AI Gen3 processor is intended to upscale lower-resolution material, which may help when a streaming source falls short of 4K; results depend on the source. Built-in Alexa gives it a smart-home advantage over the Roku Pro Series, whose supplied details emphasize streaming navigation instead. The tradeoff is that the available HDR detail lists HDR+ rather than Dolby Vision, which both the LG G5 and Roku Pro Series support. I’d favor those alternatives if Dolby Vision is a priority.
Pros:- 144Hz refresh rate supports smooth motion for compatible games and sports.
- NQ4 AI Gen3 processor provides AI-powered upscaling for lower-resolution sources.
- Built-in Alexa supports voice control and smart-home use.
- 65-inch OLED format suits a main living-room screen.
Cons:- Its listed 144Hz refresh rate is lower than the LG C6 and Samsung S90H at 165Hz.
- The supplied HDR specification lists HDR+ but not Dolby Vision.
- AI upscaling results depend on the quality and resolution of the source.
Best for: Households seeking a 65-inch OLED for streaming, sports, and gaming, especially those already using Alexa-compatible smart-home devices.
Not ideal for: Movie viewers who specifically want Dolby Vision, or PC gamers seeking the highest listed refresh rate in this group.
- Screen size:65 inches
- Display:OLED, 4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh rate:144Hz
- Smart feature:Alexa built-in
- Model year:2025
Our verdict“Pick the S90F if you want a 65-inch, 144Hz OLED with Alexa and do not require Dolby Vision.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
I’d put the LG G5 on a Black Friday list for buyers building a polished, wall-mounted movie setup. Its Brightness Booster Max positioning, Dolby Vision, and Dolby Atmos make it more theater-focused on paper than the Samsung S90F, whose supplied HDR specification lists HDR+ instead. The G5 also has four HDMI 2.1 inputs, giving owners more connection options for modern gaming hardware and other devices. Its listed 120Hz refresh rate is a step down from the LG C6 at 165Hz and the S90F at 144Hz, so I would not rank it first for high-refresh-rate gaming. The wall-mount design and advanced features suit a planned installation, but buyers who want a simpler setup or the fastest listed refresh rate should look elsewhere.
Pros:- Brightness Booster Max and self-lit pixels are positioned for vivid images with deep blacks.
- Dolby Vision and Dolby Atmos support movie and TV content in those formats.
- Four HDMI 2.1 inputs provide connection flexibility for compatible devices.
- Wall-mountable design supports a streamlined installation.
Cons:- Its listed 120Hz refresh rate is lower than the LG C6 and Samsung S90F.
- The advanced feature set may take more setup and adjustment than a simpler smart TV.
- The supplied information does not detail brightness measurements or hands-on picture performance.
Best for: Home-theater buyers planning a clean wall-mounted 65-inch OLED setup with Dolby Vision and multiple HDMI 2.1 devices.
Not ideal for: Competitive high-refresh-rate gamers, or first-time TV buyers who want a less feature-dense setup.
- Screen size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Refresh rate:120Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Audio format:Dolby Atmos
Our verdict“Choose the G5 for a wall-mounted, Dolby Vision-focused home theater, not for the fastest refresh rate in this group.”
Roku 55-Inch Pro Series 4K OLED Smart TV
The Roku Pro Series earns its place for Black Friday buyers who want OLED picture technology without making a premium-sized screen the centerpiece of the room. At 55 inches, it is smaller than the LG C6, LG G5, and Samsung S90F, which can make placement easier in a modest living room or bedroom. Roku’s interface is the clearest distinction: it prioritizes straightforward streaming access, while Samsung’s S90F adds built-in Alexa and LG’s sets offer their own platforms. The Roku still covers key viewing and gaming needs with Dolby Vision, Dolby Atmos, 120Hz, VRR, ALLM, and FreeSync Premium. Its lower refresh rate trails those competing 65-inch options, and Bluetooth headphone mode requires wireless headphones. I’d choose it for convenient streaming, not for the highest-refresh gaming setup.
Pros:- 55-inch size is easier to fit in smaller rooms than the 65-inch LG and Samsung alternatives.
- Roku interface offers direct access to streaming and free live entertainment.
- Dolby Vision and Dolby Atmos support compatible movie and TV content.
- 120Hz, VRR, ALLM, and FreeSync Premium provide a useful gaming feature set.
Cons:- The 120Hz refresh rate is below the 144Hz Samsung S90F and 165Hz LG C6.
- Bluetooth headphone mode requires wireless headphones.
- The smaller screen may feel limited for buyers furnishing a large main viewing room.
Best for: Streamers who want a 55-inch OLED, an easy-to-navigate Roku interface, and gaming features for compatible consoles.
Not ideal for: Buyers who want a 65-inch screen or the higher listed refresh rates of the LG C6 and Samsung S90F.
- Screen size:55 inches
- Display technology:OLED, 4K
- Refresh rate:120Hz
- HDR:Dolby Vision
- Audio format:Dolby Atmos
- Gaming features:FreeSync Premium, ALLM, VRR
- Remote:Voice controls, backlit buttons, remote finder
- Headphone mode:Bluetooth
Our verdict“Choose the Roku Pro if easy streaming and a room-friendly 55-inch OLED matter more than screen size or maximum refresh rate.”
Samsung 48-Inch S90H OLED 4K Smart TV (2026)
The Samsung S90H is the compact gaming specialist in this group: its 48-inch screen is easier to accommodate than the 65-inch LG C6 or Samsung S90F, while its 165Hz refresh rate matches the C6’s listed rate. G-Sync and FreeSync Premium Pro support give PC gamers a broad set of display-sync options, and Glare Free technology is designed to reduce reflections in brighter rooms. The NQ4 AI Gen3 processor and 128 neural networks are specified for picture, sound, upscaling, and motion enhancements, although the supplied details do not quantify their real-world effect. The smaller panel is a meaningful compromise for shared viewing or a large room. I’d choose this over the 55-inch Roku Pro for desk-adjacent gaming; the Roku offers Dolby Vision and a more explicitly streaming-focused interface.
Pros:- 48-inch size suits desks, bedrooms, and smaller viewing spaces.
- 165Hz refresh rate pairs with NVIDIA G-SYNC and AMD FreeSync Premium Pro.
- Glare Free technology is designed to reduce reflections.
- NQ4 AI Gen3 processor uses 128 neural networks for stated picture and sound enhancements.
Cons:- Its 48-inch screen is smaller than the 55-inch Roku Pro and the 65-inch models.
- The supplied HDR details do not name a specific HDR format.
- AI enhancement benefits are not quantified in the available product information.
Best for: PC gamers or apartment dwellers who need a compact OLED with a 165Hz refresh rate and broad variable-refresh support.
Not ideal for: Families seeking a large shared-screen TV, or buyers who prioritize listed Dolby Vision support and a streaming-first interface.
- Screen size:48 inches
- Display:OLED, 4K
- Model year:2026
- Processor:NQ4 AI Gen3
- AI neural networks:128
- Refresh rate:165Hz
- Gaming support:NVIDIA G-SYNC, AMD FreeSync Premium Pro
- Screen treatment:Glare Free technology
Our verdict“Pick the S90H for a compact, high-refresh OLED gaming setup, but choose a larger model for a shared living-room screen.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
For a Black Friday search focused on a big-screen OLED without the S90H’s PC-oriented 165Hz gaming emphasis, I’d shortlist the 77-inch Samsung S84F. Its 4K OLED contrast and 120Hz refresh rate suit films, sports, and console gaming, while the NQ4 AI Gen2 processor is designed to improve picture clarity and color. The sleek design and top-firing speakers give it an appealing living-room profile, though sound-system needs vary by room. Compared with the Samsung S90H, the S84F has a lower stated refresh rate and lacks the listed glare-free and adaptive-sync features, so dedicated PC gamers may prefer that model. Its tradeoffs also include needing a Samsung Account for full smart features and picture quality that depends on the source. I’d favor this set when a spacious screen matters more than the newest gaming specifications.
Pros:- 77-inch 4K OLED screen pairs a large viewing area with deep contrast
- 120Hz refresh rate supports smooth sports and gaming motion
- NQ4 AI Gen2 processing is designed to enhance image clarity and color
- Top-firing speakers and a sleek, wave-inspired design suit a living-room setup
Cons:- Lacks the S90H’s listed 165Hz refresh rate, G-SYNC, and glare-free technology
- Full smart features require a Samsung Account
- Picture results can vary with the quality of the source content
Best for: Households seeking a 77-inch OLED for films, live sports, and console gaming at a smooth 120Hz, without prioritizing high-refresh-rate PC play.
Not ideal for: PC gamers targeting 165Hz with adaptive sync, or viewers who want full smart functionality without creating a Samsung Account.
- Model year:2025
- Screen size:77 inches
- Display technology:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- Refresh rate:120Hz
- HDR:OLED HDR
- Smart platform:Samsung TV Plus
- Sound:Multi-dimensional surround sound with top-firing speakers
Our verdict“Choose the S84F if you want a large Samsung OLED for mixed viewing at 120Hz and can live without the S90H’s more advanced listed gaming features.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The S90H is the gaming-focused choice among these large Samsung OLEDs: its listed 165Hz refresh rate, G-SYNC, and FreeSync Premium Pro give compatible PC setups more headroom than the 120Hz Samsung S84F. Its glare-free screen is another practical advantage for rooms with reflections, while AI upscaling and motion processing target cleaner-looking lower-resolution content. Those strengths matter most when the connected source and game support the relevant features; the product data specifically limits 4K 165Hz gaming to compatible PC games. For movie-first buyers, the extra gaming specifications may not justify choosing it over a simpler OLED, and performance can depend on hardware setup and content. I’d rank it for buyers who will actually use its gaming capabilities, rather than anyone shopping for a 77-inch screen alone.
Pros:- 165Hz refresh rate supports high-frame-rate gaming on compatible PC setups
- G-SYNC and FreeSync Premium Pro provide adaptive-sync options
- Glare Free technology is suited to rooms where reflections are distracting
- NQ4 AI Gen3 processing includes AI upscaling and motion enhancement
Cons:- 4K 165Hz gaming depends on compatible games and connected hardware
- The benefits of its gaming features may go unused by film-first viewers
- Picture and gaming performance can vary with content and setup
Best for: PC gamers with compatible hardware who want a 77-inch OLED, high refresh rate, adaptive sync, and reduced screen reflections.
Not ideal for: Movie-focused viewers or console players who do not need 165Hz PC gaming features and would rather prioritize straightforward mixed viewing.
- Model year:2026
- Screen size:77 inches
- Display type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh rate:165Hz
- Adaptive sync:G-SYNC and FreeSync Premium Pro
- Screen technology:Glare Free
Our verdict“Pick the S90H over the 120Hz S84F if you have compatible PC gaming hardware and will use its higher refresh rate, adaptive sync, and glare control.”
LG OLED65C5PUA 65-inch C5 OLED evo 4K UHD webOS TV 2025 Bundle with Protection and Accessories
This 65-inch C5 stands out in this group for what comes with the TV, not for having the largest screen: the listing includes an extended protection plan, wall mount, HDMI cables, surge adapter, and a guidebook. That bundle can appeal to a buyer preparing a room from scratch, while four HDMI 2.1 ports provide space for multiple compatible gaming and video devices. Dolby Vision and Dolby Atmos support round out the home-cinema feature set. The 77-inch LG C5 gives a more expansive viewing area, but this 65-inch package may fit rooms where screen size or mounting space is limited. The added items do not remove the need to plan installation, and the broad feature set may take time for new users to learn. I’d choose this bundle for its included setup and protection components rather than assume its extras make it the right fit for every room.
Pros:- Bundle includes a wall mount, HDMI cables, surge adapter, and guidebook
- 26-month extended protection plan is included in the product data
- Four HDMI 2.1 ports allow connections for several compatible devices
- OLED evo display supports 4K, Dolby Vision, and Dolby Atmos
Cons:- 65-inch screen is smaller than the 77-inch LG C5 and Samsung options
- Included accessories still require installation and setup
- Advanced features may take time for less experienced users to configure
Best for: Buyers furnishing a 65-inch viewing area who want an OLED, several HDMI 2.1 connections, and listed mounting and protection accessories together.
Not ideal for: Viewers who want a 77-inch screen, already own mounting accessories, or prefer a simpler TV interface with fewer features to learn.
- Screen size:65 inches
- Resolution:4K UHD
- Display technology:OLED evo
- Processor:α9 AI Processor Gen7
- HDR:Dolby Vision and HDR Expression Enhancer
- Sound:Dolby Atmos
- Smart platform:webOS 25
- HDMI ports:4 HDMI 2.1
- Included protection:26-month extended protection plan
Our verdict“Choose this LG C5 bundle if you want a 65-inch OLED with listed setup accessories and protection, rather than the larger screen of the 77-inch models.”
LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
For a smaller room or a closer seating position, this 55-inch LG C5 gives buyers the C5’s OLED picture features without moving up to the 65-inch bundled model or 77-inch version. Dolby Vision support and Filmmaker Mode make it a strong fit for viewers who want compatible films presented with a more cinema-oriented picture, while AI Super Upscaling is intended to improve the appearance of lower-resolution sources. Brightness Booster is also listed, but the description does not provide a brightness figure, so I would not treat it as proof that this set will suit every bright room. Compared with the 77-inch LG C5, the smaller display is easier to fit but less immersive from farther away. OLED burn-in susceptibility is a stated drawback, and the premium feature set may be more than a basic-TV buyer needs.
Pros:- 55-inch OLED evo display delivers 4K resolution with OLED black levels
- Dolby Vision and HDR10 support a range of HDR content
- Filmmaker Mode offers a cinema-oriented viewing option
- AI Super Upscaling is designed to improve lower-resolution material
Cons:- Smaller screen is less immersive than the 65-inch bundle or 77-inch LG C5
- OLED screens can be susceptible to burn-in over time
- Premium feature set may not suit buyers seeking a basic television
Best for: Film fans with a smaller viewing space who want a 55-inch OLED with Dolby Vision, Filmmaker Mode, and AI upscaling.
Not ideal for: Buyers seating far from the TV who want a large-screen cinema feel, or viewers concerned about OLED burn-in from prolonged static-image use.
- Screen size:55 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:Dolby Vision and HDR10
- Sound:Dolby Atmos
- Picture features:AI Super Upscaling and Brightness Booster
- Viewing mode:Filmmaker Mode
Our verdict“Choose this C5 if a 55-inch size suits your room and Dolby Vision and Filmmaker Mode matter more than a larger screen or bundled accessories.”
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
The 77-inch LG C5 is the film-focused large-screen choice here: it combines OLED evo contrast with Dolby Vision, Dolby Atmos, and Filmmaker Mode for a setup centered on compatible movies and shows. Its AI Super Upscaling is intended to make lower-resolution sources look sharper, which can help when a large display exposes flaws in older or streamed content. Compared with the Samsung 77-inch S84F, the LG lists Dolby Vision and Filmmaker Mode, while the Samsung lists a 120Hz refresh rate and top-firing speakers; the supplied LG data does not specify a refresh rate. This is a substantial screen, so buyers need room to place it at a comfortable viewing distance. Its feature-rich setup may also be less straightforward for non-technical owners, and it lacks the bundled wall mount and protection listed with the 65-inch LG C5 package.
Pros:- 77-inch OLED evo screen offers a large viewing area with OLED black levels
- Supports Dolby Vision and HDR10
- Dolby Atmos and Filmmaker Mode suit a cinema-oriented setup
- AI Super Upscaling is designed to improve lower-resolution content
Cons:- Requires ample room and a suitable viewing distance
- Product data does not state a refresh rate
- Setup may be complex for non-technical users and no bundle accessories are listed
Best for: Movie-focused households with room for a 77-inch screen who want Dolby Vision, Dolby Atmos, and Filmmaker Mode.
Not ideal for: Buyers with limited wall or viewing distance, those seeking bundled mounting accessories, or gamers who need a stated high refresh rate before buying.
- Screen size:77 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:HDR10 and Dolby Vision
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling and Brightness Booster
- Viewing mode:Filmmaker Mode
Our verdict“Choose the 77-inch LG C5 if movie immersion and Dolby Vision matter more than bundled setup accessories or clearly stated gaming specifications.”
LG 55-Inch OLED evo AI 4K C5 Series Smart TV
For a buyer scanning Black Friday OLED deals who wants one screen for daytime viewing and fast-paced games, the 55-inch LG C5 has a particularly balanced feature mix. Its Brightness Booster is intended to help OLED imagery hold up in brighter rooms, while the 144Hz refresh rate, 0.1ms response time, and four HDMI 2.1 ports give PC and console players room to use high-refresh setups. Compared with the 65-inch Roku Pro Series, the LG trades screen size and Roku’s straightforward interface for a faster stated refresh rate and more extensive gaming connectivity. The smaller screen can also suit a desk or modest living room better than either 65-inch option. The tradeoff is that buyers prioritizing a larger shared-viewing screen should look elsewhere, and the supplied details do not identify a specific downside beyond that size compromise.
Black Friday angle: I’d shortlist it when a deal makes this gaming-focused feature set competitive with larger OLEDs, rather than choosing on screen size alone.
Pros:- Brightness Booster is designed to support viewing in brighter rooms.
- Up to 144Hz refresh rate and 0.1ms response time suit high-speed gaming.
- Four HDMI 2.1 ports accommodate multiple modern gaming devices.
- webOS 25 includes built-in Alexa voice control.
Cons:- At 55 inches, it offers less screen area than the 65-inch Roku Pro Series.
- The supplied product details do not establish a specific drawback for buyers to weigh beyond its screen size.
Best for: Console or PC gamers who want a 55-inch OLED for a bright living room and need multiple HDMI 2.1 connections.
Not ideal for: Viewers furnishing a large room who want a 65-inch-or-larger screen, or shoppers who prioritize Roku’s streaming interface.
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- Refresh rate:Up to 144Hz
- Response time:0.1ms
- HDR and audio:Dolby Vision and Dolby Atmos
- Smart platform and voice control:webOS 25 with built-in Alexa
- HDMI ports:4 HDMI 2.1
Our verdict“Choose the LG C5 if bright-room viewing and high-refresh gaming matter more to you than a larger screen or Roku’s simpler interface.”
Roku Pro Series 65-Inch 4K OLED Smart TV (2026)
The 65-inch Roku Pro Series is the easiest fit here for households that want OLED contrast without making the TV interface another project. Its Roku streaming experience, tool-less stands, and voice remote with a finder button put setup and everyday app access at the center of the proposition. The larger screen is a clearer choice for a shared living room than the 48-inch Sony A90K, while its 120Hz panel, VRR, ALLM, and FreeSync Premium also cover smooth sports and gaming. Dolby Vision and Atmos add support for cinematic formats, and Bluetooth headphone mode is useful for private listening. The compromise is gaming headroom: the LG C5 lists up to 144Hz and four HDMI 2.1 ports, whereas the supplied Roku specifications do not name HDMI 2.1. OLED also carries a long-term burn-in risk with persistent static images, and this premium panel may not suit a tight budget.
Black Friday angle: I’d favor it when a deal puts a large OLED within reach and ease of streaming matters more than the most detailed gaming specification list.
Pros:- 65-inch OLED screen combines a large viewing area with deep blacks.
- Roku interface and voice remote with finder button emphasize straightforward daily use.
- 120Hz refresh rate, VRR, ALLM, and FreeSync Premium support smooth sports and gaming.
- Bluetooth headphone mode allows private listening.
Cons:- Listed refresh rate is 120Hz, below the LG C5’s stated maximum of 144Hz.
- The supplied specifications do not identify HDMI 2.1 ports.
- OLED may be susceptible to burn-in with prolonged static content.
Best for: Families seeking a 65-inch OLED with an easy streaming interface, simple setup, and private Bluetooth headphone listening.
Not ideal for: Competitive gamers who require confirmed HDMI 2.1 connectivity or a refresh rate above 120Hz, and anyone who routinely leaves static images on screen for long periods.
- Screen size:65 inches
- Panel and resolution:OLED, 4K
- Refresh rate:120Hz
- HDR:Dolby Vision
- Audio support:Dolby Atmos
- Gaming features:FreeSync Premium, ALLM, and VRR
- Connectivity:Bluetooth headphone mode
- Model year:2026
Our verdict“Choose the Roku Pro if a large OLED and straightforward streaming matter most, but favor the LG C5 for its more clearly specified high-refresh gaming connections.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
When a room, desk, or media setup cannot accommodate a large television, the 48-inch Sony A90K offers a more compact OLED choice without giving up key gaming features. Its Cognitive Processor XR and OLED panel are aimed at natural color and deep blacks, while Acoustic Surface Audio+ and Dolby Atmos offer an audio approach distinct from the LG C5 and Roku Pro’s listed Dolby Atmos support. Google TV supplies the streaming hub, and HDMI 2.1 features include 4K/120Hz, VRR, and ALLM. That makes it a better fit for a compact viewing distance than the 65-inch Roku Pro, but a less compelling pick for buyers who want a big-screen Black Friday upgrade. Its 120Hz gaming ceiling also trails the LG C5’s stated 144Hz, and OLED burn-in remains a consideration with static content. Check that a deal justifies its smaller footprint for your room.
Black Friday angle: I’d put this on a shortlist for a small room or movie-focused setup, not as a substitute for a large living-room screen.
Pros:- Compact 48-inch OLED size suits closer viewing distances and smaller rooms.
- Cognitive Processor XR and OLED support deep blacks and natural-looking color.
- HDMI 2.1 features include 4K/120Hz, VRR, and ALLM.
- Acoustic Surface Audio+ and Dolby Atmos provide built-in cinematic audio features.
Cons:- The 48-inch size provides substantially less viewing area than the 65-inch Roku Pro.
- Its listed gaming refresh rate is 120Hz, below the LG C5’s stated maximum of 144Hz.
- OLED may be susceptible to burn-in over long-term use with static content.
Best for: Movie fans and console gamers furnishing a smaller room, bedroom, or desk setup who want 4K/120Hz gaming and Google TV.
Not ideal for: Households that need a 65-inch-or-larger screen, or gamers who want the LG C5’s stated 144Hz refresh rate.
- Screen size:48 inches
- Display technology and resolution:OLED, 4K HDR
- Processor:Cognitive Processor XR
- HDR support:HDR and Dolby Vision
- Smart platform:Google TV
- Gaming features:HDMI 2.1, 4K/120Hz, VRR, and ALLM
- Audio:Acoustic Surface Audio+ and Dolby Atmos
- Standby power:<0.5 watts
Our verdict“Choose the Sony A90K for a compact movie-and-gaming setup, but pick the Roku Pro for a larger shared room or the LG C5 for higher stated refresh headroom.”
How We Picked
I compared these televisions by the factors that affect day-to-day ownership: screen size options, stated picture and processing features, gaming capabilities, HDR and audio format support, smart-TV platform, and how clearly each listing identifies its model and included accessories. I gave extra weight to options that suit a defined buyer need without asking every reader to pay for premium features they may not use.
The ranking favors versatility and clear buyer fit, not an assumed Black Friday discount. The LG C5 leads because its multiple sizes make it easier to fit different rooms and budgets, while the Samsung S90F and LG G5 rank as compelling alternatives for specific priorities. Compact models, large-screen sets, the Roku options, and the bundled LG C5 follow based on the needs they serve and the tradeoffs buyers should check. Since deals and configurations can change, I recommend confirming the exact model number, size, and bundle contents before purchase.
| oled tv deals black friday | HDR |
|---|---|
| LG 65-Inch Class OLED evo AI 4 | — |
| Samsung 65-Inch Class OLED S90 | HDR+ |
| LG 65-Inch OLED evo G5 Series | Dolby Vision |
| Roku 55-Inch Pro Series 4K OLE | Dolby Vision |
| Samsung 48-Inch S90H OLED 4K S | — |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| Samsung 77-Inch Class S90H Ser | HDR+ |
| LG OLED65C5PUA 65-inch C5 OLED | Dolby Vision and HDR Expression Enhancer |
| LG 55-Inch Class OLED evo AI S | — |
| LG 77-Inch Class OLED evo AI S | — |
| LG 55-Inch OLED evo AI 4K C5 S | — |
| Roku Pro Series 65-Inch 4K OLE | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday can make it tempting to choose the biggest screen or the most feature-packed listing. I would start with the room, the sources you watch, and the features you will actually use; then compare eligible models by exact size and model number. These checks help separate a suitable OLED purchase from a deal that looks appealing but does not fit your setup.
Match screen size to the room, not just the offer
Decide where the TV will sit and how far away you watch before comparing listings. A 77-inch model can make movies and sports feel more involving, but it may dominate a small room or leave little space for speakers and furniture. The 48-inch Samsung S90H and Sony A90K are more plausible for a bedroom, desk area, or compact living space, while 55- and 65-inch options cover a wider range of rooms. Measure the space, including stand width and clearance, rather than relying on the diagonal screen measurement alone. Also check whether the mount or stand position fits your furniture. A lower-priced larger TV is a poor match if it forces an uncomfortable viewing distance.
Compare exact model numbers and model years
OLED series names can remain similar across model years, and listings may leave out details in the headline. This roundup includes 2025 and 2026 models, along with a Sony A90K and a bundle listing, so the product title alone is not enough to confirm what is being sold. Check the manufacturer model code, screen size, and year on the listing and order confirmation. Compare the specifications for the exact size you want; features can differ across series or configurations. When a retailer groups multiple sizes on one page, confirm the selected option before checkout. This small step helps prevent a deal comparison between products that are not actually equivalent.
Choose gaming features around your devices
High refresh-rate support and motion features matter most if you own a compatible gaming console or PC and play games that can use them. A feature such as 144Hz may be relevant to some PC setups, but it should not outweigh screen size, connections, or the games you play. Check the TV’s input specifications and confirm that the ports support your intended devices at the settings you want. If your main use is films and broadcast TV, advanced gaming support may add little practical value. A TV with the right connectivity for your current setup can be a better choice than one selected for a headline specification you may never use. Keep room lighting and viewing habits in the decision as well.
Check HDR format compatibility with your content
Do not assume every OLED handles HDR content in the same way. The LG C5 listing names Dolby Vision, while Samsung’s S90F listing highlights HDR+, so the formats available from your streaming services and discs can affect which option suits your library. Check which formats your preferred services, media player, and console output. If you mostly watch standard-definition or older material, upscaling and processing may matter more to your daily viewing than support for an additional HDR format. Avoid choosing by format labels alone: the content you watch must use those formats for the distinction to matter. A quick check of your main sources can prevent paying extra for a feature with little use in your household.
Factor in the smart platform and audio setup
The interface is part of daily TV use, so look at the platform you prefer and the apps or voice controls you rely on. Roku models may appeal to viewers who want a Roku-based experience, while LG webOS and Samsung’s platform offer different interfaces and ecosystems. Compare the remote, app availability, and household accessibility needs where those details are provided. Built-in audio features such as Dolby Atmos support do not replace checking whether the TV’s sound suits your room. If you plan to use a soundbar or receiver, verify the relevant audio connections and how they fit your setup. Factoring in these extras early can keep an apparent TV saving from turning into an unexpected accessory purchase.
Read Black Friday bundle terms before comparing value
A bundle is only a better fit if its included items are useful to you. The LG C5 bundle mentions protection and accessories, so check exactly what those items are, how long any protection lasts, and what conditions apply. Compare the bundle against the TV-only listing using the same screen size and model year. Do not treat a bundled accessory as a benefit if you already own a better alternative or have no use for it. Also review delivery, return, and warranty terms for large-screen televisions before ordering. A straightforward TV-only offer may be easier to compare and more useful than a bundle with unclear contents.
Frequently Asked Questions
Which TV in this roundup is the safest starting point if I am undecided?
I would start with the LG C5 family because it is listed in 55-, 65-, and 77-inch sizes, giving you room to match the TV to your space. Its named features include OLED evo, 4K, and Dolby Vision on one listing, which makes it a versatile shortlist choice for mixed viewing. If gaming is your main priority, compare the Samsung S90F’s stated motion and refresh features before deciding. If you want a premium LG model, weigh the G5 against the C5 rather than assuming the more premium line is a better fit for every room. Confirm the specifications for the exact size and listing you intend to buy.
Should I choose a 77-inch OLED or a 65-inch model?
Choose by viewing distance and room layout, not by a general rule that bigger is always better. The 77-inch LG C5 and Samsung S84F or S90H are aimed at buyers with enough wall or stand space and a comfortable distance from the screen. A 65-inch option is easier to fit into more rooms and may leave more room in your budget for a sound system or other needs. Measure the available width and check stand dimensions, wall-mount placement, and seating position. If you cannot sit far enough away, the larger screen may feel overwhelming rather than more immersive.
Does the Samsung S90F make more sense than the LG C5 for gaming?
The S90F is a strong candidate if its stated 144Hz refresh feature and gaming-focused specifications match your PC or console setup. The LG C5 may be the more flexible pick if you want a model family offered in multiple sizes and value its listed Dolby Vision support. Before choosing, check the specific ports and supported modes on the exact screen size, since the devices you connect determine which features you can use. Compare the interfaces and remote controls too, especially if the TV will serve as a shared family screen. Neither model is automatically the better gaming purchase without matching its capabilities to your hardware.
Is the LG C5 bundle a better Black Friday buy than the TV-only C5?
It depends on what the bundle includes and whether you would buy those items separately. The bundle listing names protection and accessories, but those labels do not tell you the accessory models, protection length, or conditions. Compare it with the TV-only C5 at the same screen size and model year, then check the return and warranty terms. If the extras are items you already planned to purchase, the bundle may simplify the choice; if not, a TV-only listing can be easier to evaluate. Confirm that both listings refer to the same exact television before comparing their offers.
When should I pick a 48-inch OLED instead of a 55-inch model?
A 48-inch set can be the better fit for a smaller room, a bedroom, or a viewing position close to the screen. This roundup pairs Samsung’s 48-inch S90H with Sony’s 48-inch A90K, while its 55-inch options include LG and Roku models. Compare their features and smart platforms as well as their sizes, since a smaller screen does not automatically make one listing the better choice. Measure the furniture or mount area and check how far you sit from it. If the screen will be viewed across a larger room, a 55-inch model may be more satisfying if the space supports it.
Conclusion
Best overall: I would start with the LG C5 OLED evo for its range of sizes and broad everyday fit. Best value-minded choice: compare the 55- and 65-inch C5 listings against the exact Black Friday offers rather than paying for a size or feature you do not need; the Samsung S84F may also merit a close look if you want a 77-inch set. Best premium: the LG G5 is the higher-tier LG option here. Best for gaming: consider the Samsung S90F if its refresh and motion features suit your connected devices. Best for beginners: the LG C5 is a clear starting point, while Roku’s 55-inch Pro Series may suit buyers who prefer a Roku-based platform. For compact rooms, compare the 48-inch Samsung S90H and Sony A90K; for a large screen, weigh the 77-inch C5, S84F, and S90H against your space. Before buying, verify the exact model, size, and bundle terms so the offer matches the TV you chose.
Columbus Day / Indigenous Peoples' Day Picks
long weekend sales
As an affiliate, we earn on qualifying purchases.
